Promotional Products and the Ad Specialty Item

I ran across a few good articles regarding promotional products and the ad specialty item in a series called "Marketing to Make Your Message Stick." These are a must-read for anyone responsible for purchasing promotional products, finding the right ad specialty item, or otherwise promoting their business. Enjoy!


Promoting Your Business -- The 4th P
Ad Specialty Items -- What Works and What Doesn't
21st Century Ad Specialty Item